Monday, April 18, 2011
Big Mac used to mean something
The Big Mac was created by Jim Delligatti, one of McDonald’s earliest franchisees, who was operating several restaurants in the Pittsburgh area. The burger was designed to compete with a similar Big Boy sandwich. Customer response to the Big Mac was so positive that it rolled out nationally in 1967.One of its most distinctive feature is a middle slice of bread ("club" layer) used to stabilize contents and prevent spillage.
The Big Mac is known worldwide and is often used as a symbol of American capitalism. The Economist has used it as a reference point to determine the cost of living in different countries. The “Big Mac Index” as it is so widely available and is comparable across markets. This index is sometimes referred to as Burgernomics