Lyndon Johnson Daisy Girl Ad

Sometimes known as "Daisy Girl" or "Peace, Little Girl," This as was a controversial campaign television advertisement. Though aired only once (by the campaign), during a September 7, 1964, telecast of "David and Bathsheba" on The NBC Monday Movie, it was a factor in President Lyndon B. Johnson's landslide victory over Barry Goldwater in the 1964 presidential election and an important turning point in political and advertising history. Its creator was Tony Schwartz of Doyle Dane Bernbach, the advertising agency that was handling the account for the presidential campaign of Johnson. It remains one of the most controversial political advertisements ever made.